Samsung Introduces New Bada-Based Smartphones

Yesterday traditional hardware manufacturer Samsung announced its new proprietary Bada mobile operating system. Samsung is rolling out three new smartphone models that will run the Bada operating system. According to Reuters, the move is an indication of Samsung’s desire to expand its market share “in the low-end segment” of smartphones while expanding its lineup’s heavy focus on Google’s Android software.

The new smartphones are scheduled to be available right about the time Apple’s iPhone 5 is expected to be released. These devices include the Wave 3, with a 4-inch AMOLED screen and 5 MP camera. Samsung is also releasing lower-end, more the cost-effective Wave M and Wave Y. “The Wave M,” Reuters reports, “will have Samsung’s first instant messaging tool chatON installed and entry-level Wave Y with 3.2-inch display.”

Samsung is the world’s second largest smartphone manufacturer as of the second quarter of 2011 and if this move is any indication, we are likely to see this market only getting hotter and hotter over time. Will the Bada operating system have any effect on the mobile application market? Only time will tell.