Mobile Applications Will Propel the Internet
In a recent report from Juniper Research, they are predicting that revenue from mobile searches will explode to $15 billion by 2017, which is nearly 3 times the expected revenues for 2012. Not surprisingly, mobile search enjoys some of the highest click-through-rates and cost-per-click rates in mobile advertising.
The future is clearly all about mobile. Mobile searches currently account for about 10% of Internet traffic (up from just 1% in 2009) and mobile monetization is accelerating rapidly. An exciting 71% of the growth coming via mobile applications.
It is rapidly becoming very clear that any advertiser that is looking to get great ROI on their advertising budget should focus on mobile and the mobile Internet.
What is fueling this rapid growth? It’s easy to see, that it is simply a numbers game. As of January, 2012, 100,000,000+ Americans owned smartphones and tablet use is going through the roof. eMarketer predicts about 70 million Americans will own a tablet by the end of 2012. By 2015, more than half of American Internet users will use tablets to go online.
If you are a business owner or marketing manager, you need to start thinking about how mobile applications fit into your marketing mix. Are you going to advertising on them, have them built for your brand, or both?
You will not be wasting your advertising budget. Mobile apps will soon be everywhere and they will be propelling the future of the Internet.
Kimber Johnson is the Managing Director of Vanity Point, Kimber has worked within the web development, graphics design, mobile application development, marketing and advertising fields for over 17 years.