Mobile Advertising Opportunities

According to a recent survey conducted by Nielsen, iPad owners are more receptive to mobile advertising than owners of other mobile devices (including iPhones). The results of the survey go on to paint a bright picture of advertising opportunities on the iPad as they point out that not only are iPad owners more receptive to advertisements but that they are more likely to click on ads and make purchases than owners of other mobile devices.

But while iPad owners at ease with advertising, they do expect more from ads on this red hot mobile device. User responded particularly well to ads with interactive or video content and will click on ads that seem “new or interesting”. These results show great opportunities of advertisers willing to push the envelope and/or utilize rich media in their ads.

Custom iPad applications are not only a get way to streamline your business practices and information flow, but they are a powerful way to reach customers with clever ads that get results. It is possible the we will see similar results with owners of BlackBerry Playbooks or any of the new Android tablets coming to market.

With these products rushing towards the market and the iPad tablet already live, there is a potentially very potent opportunity in front of those willing to advertise in tablet based software applications or to build tablet based software applications to create these opportunities.

Mobile application development or usage is rapidly becoming a subject that nearly every business will need to address in much they same way they were rushing to formulate social media policies a few years ago. The frontier of advertising is being pushed everyday and creates huge opportunities that forward thinking firms can take advantage of with the right mobile strategy.