Augmented Reality Mobile Application Takes Center Stage

Augmented reality mobile apps and advertising campaigns are the hottest thing in marketing right now and we are seeing some very clever uses of the medium as it is maturing.

This new campaign from Sony is a high impact augmented reality way to showcase their headphones. Rather than just advertising the headphones they are building tremendous excitement using an augmented reality virtual event to generate buzz.

Check it out and tell us what you think:

How can you create buzz for your business? Do you have a product or brand that could leverage this kind of excitement and turn it into sales and brand awareness? Share some of your ideas of how you could use augmented reality mobile apps for your brand and products below in the comments.

We are seeing many exciting campaigns utilizing augmented reality mobile apps and can’t wait to see new ideas as they hit the market in this rapidly growing medium that truly leverages the power of mobile devices to build brand excitement.