Responsive Web Design Topping Mobile Advertising Trends

In a recent survey by IAB, 32% of participants now have mobile marketing budgets exceeding $300,000 (300 brand marketer participated). One year ago only 7% made the same claim. Mobile budgets are expected to increase in the future as nearly three fourths of participants predict that their spending on mobile advertising will continue to increase over the next few years. A significant number, 19%, stated that they felt that their mobile budgets will increase by 50% or more over that same period.

“Studies like this serve to drive home the point that companies need to make mobile a top priority right now to keep up with their competition,” says Kimber Johnson, Managing Director, Vanity Point. “with advertising it is important to put your message where consumers eyes are and right now they are on their mobile devices.”

Furthermore, in the survey, participants were asked what they ranked as “very important” or “important” mobile advertising developments and  87% said responsive design followed by HTML5 (77%) and mobile native advertising (74%).

Responsive web design is a hot trend right now that allows business to address the needs of a mobile web site without building a separate web site for mobile devices. “We see several of our customers opting for responsive web design right now,” continues Kimber Johnson, “it is an affordable and effective first step to address mobile marketing needs”.