Adapt Your Marketing to The Mobile Age

Since the shift from PCs to smart phones and now wearable devices, marketing and advertising has been turned on its head.

Consumers are now in the drivers seat and can determine when and where they want to hear from brands. Consumers have come to expect things to happen right now in a personalized fashion.

And as a result, companies must learn how to create multi-channel customer communications that address these changes. While this potentially creates creative challenges for businesses it also creates the opportunity to connect with consumers on a whole new level.

Consumer’s mobile behavior is also pushing businesses and mobile application developers to be increasingly more innovative to improve user experiences.

Beyond what your customer’s experience, they are creating an unprecedented amount of data. This data is available to be collected and analyzed  if your business chooses to do so. The opportunity exists to even do so in  real time, giving your marketing team the option to deliver the right message to the right person on the right device at precisely the right time.

In the past business wasn’t able to turn on a dime when it came to marketing and advertising but in today’s world real-time content creation and publishing are the norm. Modern interfaces allow business users  intuitive tools to publish content from multiple internal sources across a variety channels.

With the additional requirements of developing messaging for multiple channels, many businesses have found relief by being able to outsource whenever possible. In the modern economic paradigm, tasks that can be outsourced, must be. Often as content is being carefully targeted it is harder to produce externally, which leaves creation of tech and the systems as perfect opportunities for outsourcing to iPhone application developers and Android application developers. This frees your internal resources to have laser like focus on the items that require the deep levels of customer understanding, while you can outsource items that require technical mastery to companies that have the resources to complete the tasks.

This helps your marketing staff remain free from being distracted by technical issues.  Marketers thrive in this environment free of unnecessary tasks, where they are able to leverage technology.

Photo: Luke Ma (Flikr) http://bit.ly/1CFd1P1