Smartphone Market to Grow 50% This Year

The worldwide smartphone market is growing at a near meteoric rate. Are you prepared or preparing to capitalize on this trend? IDC’s research finds that smartphone vendors will ship around 450 million units this year… that’s 49% more than in 2010.

This is four times faster than the overall mobile phone market. The Android operating system is still predicted to continue its rapid growth and be the top operating system, with an expected 39.5% of the market by the end of the year and 45% by 2015. Much of this growth is fueled by consumer desire to have the additional functionality offered by smartphones. This creates a massive opportunity for forward thinking individuals and businesses.

iPhone applications developers and Android application developers worldwide are booked  for months in advance to meet the growing demand for application software for these systems. And its not hard to see why, consumer demand is high and these applications offer an all new way to engage consumers. Savvy business owners are looking to mobile application developers to help them turn outdated advertising campaigns into engaging applications that interact with consumers on a personal device that is carried with them most of the day.

Already businesses are finding campaigns run via creative and practical mobile applications are paying huge dividends. There are several keys to success with mobile applications and a quality, professional application developer can help you put together a map to success that will help you translate your brand into a powerful mobile application.

Are you reaching customers through their most influential electronic device?

The mobile phone has become the single most influential device a person has right now.  It has therefore become essential for marketers to reach people through their mobile phone.

A key area of opportunity is for place-based media where the media will be able to trigger the decision-making at the moment of maximum influence.  This will be achieved through the use of varying forms of mobile content delivery technologies and a call-to-action message embedded within the media.

It is clearly time to start investing in comprehensive mobile marketing strategies that includes the convergence of mobile and place based media.

In addition to web optimized browsing, mobile applications and QR codes, huge opportunities exist for marketers to utilize proximity-based marketing via Bluetooth or internal wi-fi networks with content being pushed to mobile devices. Such programs have great opt-in rates and high conversion ratios.

T-Mobile Is The First U.S. Carrier To Sell Samsung Galaxy Tablet

Wednesday, T-Mobile became the first U.S. carrier to start selling Samsung’s Galaxy Tab. The Galaxy Tab is expected to be the only major rival to the iPad until  other major computer makers start releasing products and marks a jump into the tablet market for the Android operating system. Just like the iPad created great opportunities for mobile applications in the larger format, the Galaxy will create similar opportunities for forward thinking businesses to capitalize on mobile applications for Android.

The Galaxy runs Google’s Android 2.2 operating system and has a 7-inch diagonal touch screen, which is 2.7 inches smaller than the iPad.  Third-party apps are available for download through the Android Market. Tablets are at great way for businesses to improve efficiency or market themselves with custom mobile applicationsCustom applications for tablets and mobile devices are much more affordable than most people think and are rapidly becoming the marketing method of choice for savvy marketers.

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