Amazing Growth in Mobile Retail

The latest data is showing tremendous growth in mobile commerce and why not? Its quick, easy and convenient.

Shopping via mobile devices has been shown to have grown an impressive 254% year over year by IMRG. On top of that, users are using their smartphones to make price comparisons or locate stores even if they aren’t making purchases via mobile applications.

With all this growth, there are still tremendous opportunities for your business to jump into this market and make a huge splash, especially when it comes to tablets. Surprisingly, just 10 of the UK’s top online retailers cater to tablet shoppers and only 26% of the IMRG/Hitwise Top 100 Online Retailers had iPad apps with only 20% offering Android tablet apps.

While more businesses offer smartphone applications, some stores haven’t even caught up with the mobile application market yet with 43% having no iPhone applications and 63% with no Android applications. This means there is a terrific opportunity for your business to jump in and grab market-share in the mobile retail arena.

Beyond simply looking at mobile retail, we often suggest to business to look at the role that mobile plays in a consumer’s shopping process. Are consumers using mobile applications to look for reviews or compare products? Most likely the answer is yes and there is a tremendous opportunity here for the savvy business person.