Massive Growth in UK Mobile Commerce Sales

Back in 2010, sales attributed to mobile activity accounted for just 0.4 percent of e-commerce retails sales in the UK, but in just 3 years that figure has literally exploded, with mobile commerce now accounting for 20 percent of e-commerce purchases. This translates into a 5,000 percent increase (based on research by IMRG and Capgemini). “In 2020 when we look back on the last ten years, we will undoubtedly see it as the ‘mobile decade’. In the first three years alone we have seen sales via mobile devices increase from nearly zero, to over 20% of all e-retail sales. However, we are only scratching the surface and over the next few years we will see the technology reveal its full potential,” says Chris Webster, VP, Head of Retail Consulting and Technology at Capgemini.

E-commerce sales in the UK attributed to mobile surged past 20 percent in the first quarter of this year and are bound to keep right on growing with the prevalence of mobile devices, mobile applications, mobile web sites and the general shift of the populace to a mobile oriented society. Additionally we see that mobile traffic that goes to retail sites as a percent of total traffic has now reached 30 percent in the first quarter of 2013, up from 24 percent in the forth quarter of 2012. IMRG and Capgemini suggested that these rises in the first quarter are the result of a large increase in tablet ownership following Christmas.

About Kimber Johnson
Kimber Johnson is the Managing Director of Vanity Point, Kimber has worked within the web development, graphics design, mobile application development, marketing and advertising fields for over 17 years.

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