Native Mobile Apps Take the Spotlight

According to research, native mobile apps are set to become the focus of mobile marketing efforts for retail businesses.

According to recent research by Flurry, users are spending a great deal more of their time with mobile devices interacting with apps than with the mobile web (by a 4 to 1 margin). This study was closely followed by a second study with research by Artisan that indicates that retail executives have put a priority on investing in native mobile apps as a top item for 2013.

Artisan’s survey of 200 retail marketing execs found that almost 75% strongly agree or agree that investing in a native mobile apps is one of their top three priorities for this year. Additionally, about 66% of these execs believe that investment in native apps is a better bet than investment in mobile web sites and 71% believe that native mobile apps will become the number 1 consumer touch point during the upcoming years.

Clearly native mobile apps are poised to step even more into the spotlight than they have already been in the past few years and we are seeing the market develop in productive ways as the industry matures.