Half of All Online Time Spent on Mobile Devices

Jumptap and comScore have released a new study showing that half of all online time now spent occurs via mobile devices. Additionally it is interesting to note the growth of time spent online. Back in February of 2010 people spent 451 billion minutes online, while this year that number jumped in February of 2013 to people spending 890 billion minutes online. Clearly mobile optimized web sites are more important than ever.

The study also shows that 14 percent of women between the ages of 25 and 49 “only access” the internet from mobile devices, meanwhile, 65 percent of 18-24 year olds are screen jumpers – accessing from pc and mobile devices.

When it comes to users for mobile devices,  three-quarters of users stream music from mobile devices, 55 percent check weather, and 48 percent play games. Meanwhile the pc platform leads in other areas.  68 percent prefer accessing business and finance content via pc, 62 percent access sports content and 56 percent access food information.

New data out from Experian Marketing Services states that email volume increased nearly 18 percent over the past year and that half of all emails opened are now opened on mobile devices. Regarding mobile devices, iPads were found to be the most effective for email conversions.

“With half of all emails opened on mobile devices in Q2 2013, we noticed that people who open email on more than one device, two or more times, have a greater propensity to buy or buy more,” said Peter DeNunzio, general manager at Experian Marketing Services. “Insight like this helps marketers plan the timing of their email marketing, and its best to include reminders to customers to engage them when they are less busy and are more inclined to purchase. As such, it is important for marketers to leverage platform preferences and engagement metrics to identify key subscribers for future targeted offers.”