Optimize for Mobile Web

When it comes to viewing the web from mobile devices,  “view-ability” is key.  Despite this obvious statement, a new survey from vSplash finds many small businesses have not yet optimized their web sites for mobile viewing yet. In fact they report that most (98%) of small business websites aren’t optimized for viewing on the mobile web. With accelerating growth of consumers in the mobile web and new mobile devices launching almost daily this will be a problem for businesses who rely on the web to engage and convert shoppers.

Umesh Tibrewal, CEO, of vSplash states: “Some experts are predicting smartphones and tablets will account for around one-third of all website visits this coming holiday shopping season”.  Clearly with estimates like this it is imperative businesses of all sizes consider mobile web development as part of their marketing strategy.

Another key item that comes from the vSplash study is that a full 44% of small business sites do not include phone numbers. In the mobile space it is imperative to make it as quick and easy to contact a business as possible and putting your phone number on the home page is a key way to do that. When preparing your mobile web development strategy think through issues such as this to make sure your mobile site flows with usage patterns of mobile web site users.