According to a recent survey conducted by Nielsen, iPad owners are more receptive to mobile advertising than owners of other mobile devices (including iPhones). The results of the survey go on to paint a bright picture of advertising opportunities on the iPad as they point out that not only are iPad owners more receptive to advertisements but that they are more likely to click on ads and make purchases than owners of other mobile devices.
But while iPad owners at ease with advertising, they do expect more from ads on this red hot mobile device. User responded particularly well to ads with interactive or video content and will click on ads that seem “new or interesting”. These results show great opportunities of advertisers willing to push the envelope and/or utilize rich media in their ads.
Custom iPad applications are not only a get way to streamline your business practices and information flow, but they are a powerful way to reach customers with clever ads that get results. It is possible the we will see similar results with owners of BlackBerry Playbooks or any of the new Android tablets coming to market.
With these products rushing towards the market and the iPad tablet already live, there is a potentially very potent opportunity in front of those willing to advertise in tablet based software applications or to build tablet based software applications to create these opportunities.
Mobile application development or usage is rapidly becoming a subject that nearly every business will need to address in much they same way they were rushing to formulate social media policies a few years ago. The frontier of advertising is being pushed everyday and creates huge opportunities that forward thinking firms can take advantage of with the right mobile strategy.
Selling 14.1 million iPhones last quarter, Apple jumped ahead of RIM to become the fourth largest manufacturer of mobile phones in the world.
In a not so distant 5th position, RIM followed up with a powerful 12.4 million phones sold. With these two developers making nothing but smartphones it clearly shows how crucial a mobile marketing strategy is to firms right now. Does your business have an iPhone application? A BlackBerry application?
With massive growth in this sector it is crucial to develop a plan to address your company’s need to engage in the mobile market. Whether you need to develop a mobile application or take advantage of opportunities to advertise on other firms’ applications, there is a vast opportunity in front of savvy firms.
If nothing else firms need to address the need to at a minimum have a mobile friendly web site. More and more, firms without mobile applications or mobile friendly web sites will be considered out of touch and be ignored by savvy consumers that recognize firms that aren’t keeping up with the times.
Well designed mobile application have proved to be a great move for firms like Pizza Hut, who reported making an extra $1 million in revenue in the first 3 months of releasing their iPhone application. The opportunities for developing powerful mobile applications are only increasing as sales numbers continue to grow and smartphones are in more and more hands everyday.
At its developer conference yesterday, PayPal launched its mobile payment system called Mobile Express Checkout.
While making purchases via apps is rather easy and can be can be simply designed and developed into mobile applications already, PayPal’s solution will offer the ability for users to opt-in to the service and stay logged in between various mobile apps. PayPal feels that this solution offers a new level of ease of use.
Given the fact that Paypal plans to give Mobile Checkout Express merchants the ability to accept credit card payments in early 2011, those planning to have mobile applications developed for release at that time should keep PayPal’s new system in mind and mention it to their mobile application developer.
Whether you you are looking to develop an iPhone or iPad app or looking to tackle other systems such as developing for BlackBerry, with PayPal’s reach, security and reputation, you should certainly at least consider integrating this solution into your mobile application development plans.