User experience design is an approach to design where something is designed to improve the experience for the user while using a product. The goal is to improve the interaction between the user and the product being used.
You have undoubtedly downloaded many mobile apps and some grabbed your attention right off the bat. A mobile app with great user experience design creates an intuitive and pleasurable experience in the interaction between the user and the mobile app. Mobile app development that keeps this mind will enhance customer satisfaction which in turn increases customer loyalty.
User experience designers invariably have a deep understanding of users. Perceiving their needs and capabilities and designing for those. Rather than focusing on visual design elements, user experience designers focus on providing meaningful user experience.
UX design is a form of troubleshooting, where designers explore ideas and constraints to improve interaction.
You cannot ignore how your customers interact with your mobile apps and web site.
User experience specialists blend their knowledge of UX Design with an understanding of your target audience and business to produce functional user experiences for your visitors.
What does creating improved user experiences on your application or web site do for your business?
Improved user experiences can increase productivity for your employees, cutting down on time wasted simple tasks reducing your costs. Additionally, a well designed app or web site can not only increase sales but it can also lower your costs for customer acquisition. Beyond that, UX design can help you increase brand loyalty and market share.
Remember that user experience design is not about how you happen to think users interact. It’s careful process based on real data and knowledge.
UX is what creates conversions on popular web sites and applications. Think of user experience as how your customers feel about their experience interacting with your business. User experience is a must if you want to have satisfied customers or visitors to your site.
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Customers abandon shopping carts with items in them for a wide variety of reasons.
What can a business do to draw them back and encourage them to proceed with check out for their purchase?
A well-timed push notification can be an effective way to remind your mobile apps visitors that they have forgotten items.
How do you grab users’ attention and brings them back?
By delivering well written content that takes into account the customers themselves at a proper time.
There are three key parts to get right with this strategy. Make sure you discuss these items with your iPhone application developer or Android application developer before starting your mobile application development project so they can plan ahead to best serve your needs.
Message
Your message needs to not only grab the user’s attention but also give them a reason to come back and re-engage with your mobile app.
Typically the two factors that make the push notifications effective are sound copy and personalization.
Consider the effect a message like “You left an item in your shopping cart” as compared to “Hi Jan, the Stone Band Ring you selected is still in your shopping cart. Would you like to checkout now?” Clearly one is more inviting and likely to encourage action.
Don’t forget to utilize A/B testing with multiple messages to see which message works best for your user base. While the first message you write may sound great it might not be the right message for your audience.
Personalization
Personalization involves so much more than just including a users name in a push notification. With data you can determine the interests and preferences customers have. Customers often choose to opt-in to data programs to allow businesses to deliver content that reflects their interests and a business should not ignore the ability to improve their app by using data.
Relevant messages get results and with data you can make sure you are sending push notifications that fall within the interests of users. Send pushes to customers who have items in their cart that fall within the usual types of items they purchase. If you have a customer that regularly buys books but has a post card in their shopping cart, this probably isn’t the best time to send them a push. First of all, this items falls outside of their usual purchase patterns and it is also a low value item. Developing a set of perimeters to send out push notifications based on customer preferences and appropriate scenarios.
Consider sending pushes to clients with multiple items in their cart or higher value items. You want to send out push notifications that seem significant and not like spam to users.
Timing
The timing of a push notification can have a huge effect on how it is received.
There is no hard and fast rule. Experiment with different time frames to determine what works best for your consumers. Send out your message too soon and you seem eager, but wait to long and the customer may have lost interest in the item. Try sending out a notification 24 hours after the cart was abandoned and experiment from there.
Push notifications sent at appropriate times will be most effective and easiest for customers to open, while apps send in the middle of the night with leave a bad impression. Timing is important as users are more likely to act on messages received at convenient times, such as at lunch time or after work.
Conclusion
When customers abandon items in the cart on your app don’t feel like that sale been lost. With an effective push notification strategy these customers can be encouraged back to complete their purchases.
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These days wearables are getting more and more attention.
Many brands are still working on their mobile app development projects or maybe just recently decided to switch to a responsive web site and now wearables are getting thrown into the mix.
Have no fear.
To the savvy marketer all of these items are opportunities to outdo your competition and grab market share. Opportunity is abound in the mobile age and wearables add to the opportunity.
In the digital age, and most specifically over the most recent years, many businesses have become focused on content marketing. Many businesses have a content marketing strategy for their web, mobile and social presences.
You are going to need a completely different mindset for wearables.
Wearables typically have a very different form factor than smartphones and require a different strategy. When it comes to wearables, successful strategies will focus on experiences. They will augment and improve the activities a user is engaged in.
A perfect example of this would be fitness apps with timers that can help improve workouts by making timers easily available on a smart watch. Apps for wearables that can improve the experience of users will get used.
Keep in mind that there are many types of wearables available. Don’t just focus on watches because they are getting the attention. There are many opportunities when it comes to wearables, for instance Google is currently working with Levis to integrate computers into clothing.
Keep in mind that many wearables will allow you to add contextual information into your program with the assistance of location based data. One of the greatest strengths of mobile is its ability to apply the context of location into communications. By utilizing proximity data and data that you collected previously regarding preferences, etc, your wearable program can be extremely relevant to your users.
As with any modern business program, data is more important than ever, and it will be no different with your wearable program. Collecting and interpreting data will be more important than ever and businesses will need to plan ahead to be able to deliver the types of experiences that the savvy modern consumer demands.
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